Freelancer | Copywriter | Creative in Berlin

SPECIALISING IN SPORT, OUTDOOR, TRAVEL, AND PURPOSE-DRIVEN BRANDS.

Let's work together!

PORTFOLIO

PORTFOLIO

social media

  • Collage of nine female athletes wearing US soccer jerseys with various hairstyles and hair colors, smiling for photos at a stadium, with bold text saying 'USWNT x Mental Health' and 'Everything you need to know' underneath.

  • A female athlete celebrating on the soccer field with the headline "New record set for investment in women's sports" overlaid on the image.

  • A soccer player wearing an Argentina national team jersey with the number 24, shouting or celebrating, on a soccer field, with text that reads 'Is the transfer system fundamentally broken?'

video scripts + voiceovers

Team

Video editor: Marla Cruz

Copyeditors: Heloisa de Souza and Julian Rössler

Video script: Pauline Grabski

Voiceover: Pauline Grabski

Invest in beginnings to write more chapters

adidas Foundation x UEFA Foundation for Children | Women’s Euro 2025 “Legacy for the Future” Campaign

articles

MORE ON SPORT X SOCIAL CHANGE

more event communications work

crm

Notification message about an Easter weekend ride service, with a Blinq app logo and a rabbit emoji.
Notification from a ridesharing app titled "Party for hours" with a dancing emoji, encouraging users to find rides quickly and get home in minutes, with a tap-to-book prompt.
Text message from a ridesharing app promoting a 50% discount on first ride with Blig, showing a logo with a swirl design, and a small image of money.
A promotional message on a messaging app with a blue background, advertising summer savings with an ice cream cone emoji, and a company logo featuring a colorful swirl.
Notification about what kind of car a Jedi would drive, with a Star Wars theme and a galaxy exploration message.
Notification about sober drivers saving lives and an increase in alcohol-related traffic incidents on Ascension Day, advising not to drink and drive and to get a ride.
More crm work
EXPLORE SEO/TRAVEL WORK

what people have to say

“Working with Pauline has been an absolute delight. I've had the opportunity to edit over 40 of her travel articles, each one consistently meeting SEO requirements, aligning perfectly with the brief, and showcasing a high level of quality and professionalism. Pauline is very thoughtful — she clarifies key points before diving in and brings a proactive, communicative spirit to every assignment. She's also receptive to feedback, which makes collaboration as easy as can be.”

— Hannah Krayer, SEO Editor at GetYourGuide

“I had the pleasure of working with Pauline for more than two years and can say with all honesty and no exaggeration that she is one of the brightest and most talented people I’ve had the chance to work with in my career. I would have no hesitation in recommending Pauline to any organisation and I believe that she has the potential to bring positive meaningful change to any team – in the same way she did at Common Goal.”

— Marios Papaloizou, Brand and Communications Lead at Common Goal

“I had the pleasure of working with Pauline during the busiest season of Berlin Science Week. She joined at a crucial moment: we were rebranding our visual identity and tone of voice while implementing a new content strategy for our 10-year anniversary campaign. From day one, Pauline understood our target audience and quickly grasped what we were trying to achieve. She’s an asset to any team: quick, smart, organised, creative, and a talented copywriter. Pauline has a rare ability to turn big concepts into tangible, engaging copy that resonates. On top of that, she’s proactive, reliable, and is great at managing her own tasks and schedule — all we had to do was check in, and I knew everything was taken care of.”

— Judi Kleine-Brockhoff, Communications Manager at Berlin Science Week

SERVICES INCLUDE:

  • Features, opinions pieces, blogs, interviews, Q+As, profiles, SEO articles, and more.

  • From ads to newsletters to social media captions and everything in between.

  • Helping individuals and organisations promote their events across social, digital, and print channels.

  • I’ve written pieces for professional footballers from Chelsea, the Spanish national team, the Hungarian national team, Brighton & Hove Albion, and more.

  • Want to send messages people will actually read and open?


    I craft compelling and targeted copy for every stage of the user journey—from new customers to loyal fans.

  • If you want to stay connected for the long run, don’t ask for a phone number—get their email. It’s the one thing we rarely change and check regularly.


    I help businesses tap into this powerful channel, whether it’s for events, company updates, or promotions.

  • Need a final check to ensure everything is grammatically correct? Want suggestions to improve your flow?

    Just let me know—I work in both US and UK English.

  • Facts and stats bring substance to your work.

    I do in-depth research to help organisations find credible data for websites, articles, and social media posts—ensuring your content is accurate, persuasive, and trustworthy.

  • Looking to boost your Google ranking? Already have keywords and need content that brings them to life? Searching for keywords to bring people to your site?

    I’ve written dozens of SEO articles and would love to help you reach your goals.

  • I work across channels, tailoring content and strategy to fit each audience and platform.

    This ranges from writing copy, creating assets, and scheduling individual posts to developing comprehensive content plans, themes, and formats.

  • Get scripts and recordings that tell a story, bring your idea to life, and captivate your audience.

  • Launching a website? Revamping your current one? Adding new pages or employee bios?

    I help businesses of all sizes create websites with clear, compelling copy that reflects your brand and speaks to your audience. Whether you already have a defined tone of voice or need help developing one, I craft copy that showcases what you do and why it matters.

  • Need a hand with anything else communications-related? Just reach out!

brands i’ve worked with

A black and white graphic of a star with a swirl above, and the text "RIGHT TO DREAM" below it.
A stylized logo with a gradient of blue to purple and pink, forming a circular shape with a swirl design.
FCN logo with a stylized lion's face in red and yellow, topped with a small red star
Logo for UEFA Foundation for Children, with colorful letters spelling 'FOUNDATION' and black handwritten text 'UEFA' above and 'for children' below.
A soccer ball with the American flag pattern overlay, crossed by two baseball bats.
Lay's potato chips logo on a circular yellow background.
Angel City FC logo with a pink wing and black shield background.
A green background with a white geometric logo featuring a stylized human figure and a curved line above it, enclosed in a diamond shape.
Red circular logo with white text and design, featuring a large letter 'F' and the number '95' in the center, with the words 'Fortuna Düsseldorf' surrounding the logo.
Logo of Oakland Roots featuring a tree with roots depicted as colorful, mosaic-like pattern.
Logo of DAZN, a streaming service for live sports.
Text reading 'and more!' in black on a white background.
Orange background with white text that says 'Get Your Guide'
Adidas logo with three black stripes inside a circle, surrounded by the words 'Adidas' and 'Foundation' in black text.
Black background with white text reading 'Berlin Science Week'.
Text that reads '#. COMMON GOAL' in black font on a white background.
A shield-shaped badge with a blue background and black outlines, featuring the text 'FFF 20 20', a volleyball, wavy lines, and a hand, rendered in blue and green.
Stonewall logo with purple background and white text
Fox Sports logo in black and white with an oval outline and segmented crosshairs.
Gold emblem of the German Football Association with two gold stars above.
NEED A COPYWRITER? GET IN TOUCH!